Global Executives Survey: Craft Products Consumer Expectations and Organizations Strategic Approach

Global Executives Survey: Craft Products - Consumer Expectations and Organizations Strategic Approach report analyzes key attributes associated with craft products, opinion about capability of major brands/ multinational businesses to launch “craft” products. The report also examines executive opinion about the projected change in number of craft product launches in the industry over the next three years, and analyzes budget expectations for craft production over the next twelve months.