Innovation Strategies: New techniques and best practice case studies in Food, Drink, and Personal Care

Innovation Strategies: New techniques and best practice case studies in Food, Drink, and Personal Care provides detailed insight into new opportunities in new product development, cross-category promotion, and marketing campaigns in both developing and developed countries. The evolution of consumption habits across the world means both retailers and manufacturers need a renewed understanding of consumer's changing lifestyles, and how this will affect their product choices.