Travel and Tourism in the UK to 2018

The UK travel and tourism sector suffered from the global economic crisis in 2009 and 2010 but recovered, in part, due to the hosting of the Olympic and Paralympic games in London in 2012. The tourism sector performed well during the review period (2009–2013) and the government is making efforts to attract more tourists to visit and explore the country. The government-funded VisitEngland campaign is an example of the actions taken to increase domestic and international tourism.